Using Coca-Cola to distribute rehydration salts
Photo owned by mivanov (cc)
I came across this idea via the excellent leCraic:
That Coca Cola use their distribution channels (which are amazing in developing countries) to distribute rehydration salts. Maybe by dedicating one compartment in every 10 crates as ‘the life saving’ compartment?
It’s from former aid worker Simon Berry. He’s started a facebook group and is trying to set up a meeting with Coca-Cola. If you have a facebook account, why not join the group? I did.
